Analysing Aliexpress and Amazon e-commerce to find their comparisons and possible feature improvement. Amazon.com 1. User interface and navigation: According to Deng and Huang (2018), Amazon offers a better experience in terms of visuals, simplicity, and user-friendliness than Aliexpress. Amazon's design is in line with modern minimalist design principles, while Aliexpress's interface is a bit clumsy. To improve its navigation, Aliexpress should adopt a more intuitive and user-friendly design that adheres to current design trends. 2. List of products: As noted by PandaDoc (2021), Amazon has a cleaner product listing layout, with clear images showing all the essential details of the product such as buyer ratings and reviews, preferences shopping, etc., products, shipping times and prices. However, Aliexpress provides more detailed information about the products they sell than Amazon. To improve customer shopping experience, Amazon should also provide more detailed product infor...